Meta Platforms hap nj\u00eb dritare t\u00eb re, duke propozuar q\u00eb t\u00eb p\u00ebrgjysmoj\u00eb (thuajse) tarif\u00ebn mujore t\u00eb abonimit n\u00eb Facebook dhe Instagram, n\u00eb 5,99 euro nga 9,99 euro \u2013 deklaroi t\u00eb mart\u00ebn n\u00eb drejtues i lart\u00eb i Meta. Kjo l\u00ebvizje synon t\u2019u p\u00ebrgjigjet shqet\u00ebsimeve t\u00eb autoriteteve rregullatore n\u00eb lidhje me privat\u00ebsin\u00eb dhe antitrust.<\/p>\n
Ulja e \u00e7mimit vjen pas rritjes s\u00eb kritikave t\u00eb aktivist\u00ebve p\u00ebr privat\u00ebsin\u00eb dhe grupeve t\u00eb konsumator\u00ebve mbi sh\u00ebrbimin e abonimit no-ads (pa reklama) t\u00eb Meta n\u00eb Europ\u00eb, q\u00eb sipas kritik\u00ebve u k\u00ebrkon p\u00ebrdoruesve t\u00eb paguajn\u00eb nj\u00eb tarif\u00eb p\u00ebr t\u00eb siguruar privat\u00ebsin\u00eb e tyre.<\/p>\n
Meta e prezantoi sh\u00ebrbimin n\u00eb n\u00ebntor, p\u00ebr t\u00eb qen\u00eb n\u00eb p\u00ebrputhje me Digital Markets Act (DMA), q\u00eb kufizon aft\u00ebsin\u00eb p\u00ebr t\u00eb personalizuar njoftimet e reklamave p\u00ebr p\u00ebrdoruesit pa p\u00eblqimin e tyre, duke d\u00ebmtuar burimin kryesor t\u00eb t\u00eb ardhurave.<\/p>\n
Kompania deklaroi se modeli me pages\u00eb synon t\u00eb ekuilibroj\u00eb k\u00ebrkesat kontradiktore t\u00eb ligjeve t\u00eb BE-s\u00eb p\u00ebr privat\u00ebsin\u00eb dhe DMA.<\/p>\n
\u201cDonim ta p\u00ebrshpejtonim k\u00ebt\u00eb proces prej disa koh\u00ebsh, pasi kemi nevoj\u00eb t\u00eb arrijm\u00eb nj\u00eb gjendje t\u00eb q\u00ebndrueshme\u2026 ndaj ofruam uljen e \u00e7mimit nga 9,99 n\u00eb 5,99 euro p\u00ebr nj\u00eb llogari (account) t\u00eb vetme dhe 4 euro p\u00ebr \u00e7do llogari shtes\u00eb\u201d, tha Tim Lamb, avokat i Meta, n\u00eb nj\u00eb seanc\u00eb d\u00ebgjimore t\u00eb Komisionit Europian.<\/p>\n
\u201cKy \u00ebsht\u00eb \u00e7mimi m\u00eb i ul\u00ebt q\u00eb \u00e7do person i arsyesh\u00ebm duhet t\u00eb paguaj\u00eb p\u00ebr sh\u00ebrbime t\u00eb k\u00ebsaj cil\u00ebsie. Paqart\u00ebsia rregullatore p\u00ebr momentin \u00ebsht\u00eb ende e pranishme dhe duhet t\u00eb qet\u00ebsohet shpejt\u201d.<\/p>\n
Aktivisti austriak p\u00ebr privat\u00ebsin\u00eb, Max Schrems, tha se problemi nuk lidhet me \u00e7mimin.<\/p>\n
\u201cNga t\u00eb gjitha hulumtimet, ne e dim\u00eb se edhe nj\u00eb tarif\u00eb prej vet\u00ebm 1.99 eurosh ose m\u00eb pak, sjell nj\u00eb zhvendosje t\u00eb p\u00eblqimit nga 3-10% q\u00eb v\u00ebrtet duan reklama n\u00eb 99.9% q\u00eb gjithsesi klikojn\u00eb po. GDPR k\u00ebrkon q\u00eb p\u00eblqimi duhet t\u00eb jepet \u2018lirisht\u2019\u201d \u2013 tha ai, duke iu referuar rregullores s\u00eb BE-s\u00eb p\u00ebr privat\u00ebsin\u00eb.<\/p>\n
N\u00eb t\u00eb v\u00ebrtet\u00eb, nuk flitet p\u00ebr shum\u00ebn e parave, por p\u00ebr qasjen \u201cpay or okay\u201d n\u00eb t\u00ebr\u00ebsi.<\/p>\n
I gjith\u00eb q\u00ebllimi i \u201cpay or okay\u201d \u00ebsht\u00eb q\u00eb t\u2019i b\u00ebj\u00eb p\u00ebrdoruesit t\u00eb klikojn\u00eb n\u00eb \u2018rregull\u2019, edhe n\u00ebse kjo nuk \u00ebsht\u00eb zgjedhja e tyre e lir\u00eb dhe e v\u00ebrtet\u00eb. Ne nuk mendojm\u00eb se ndryshimi i thjesht\u00eb i shum\u00ebs e b\u00ebn k\u00ebt\u00eb qasje t\u00eb ligjshme\u201d.<\/p>\n
Seanca d\u00ebgjimore nj\u00ebditore synon t\u2019u jap\u00eb p\u00ebrdoruesve dhe pal\u00ebve t\u00eb treta t\u00eb Meta mund\u00ebsin\u00eb p\u00ebr t\u00eb k\u00ebrkuar qart\u00ebsi se si ajo p\u00ebrputhet me DMA-n\u00eb.<\/p>\n
\/\u00a0Reuters<\/p>\n","protected":false},"excerpt":{"rendered":"
Meta Platforms hap nj\u00eb dritare t\u00eb re, duke propozuar q\u00eb t\u00eb p\u00ebrgjysmoj\u00eb (thuajse) tarif\u00ebn mujore t\u00eb abonimit n\u00eb Facebook dhe Instagram, n\u00eb 5,99 euro nga 9,99 euro \u2013 deklaroi t\u00eb mart\u00ebn n\u00eb drejtues i lart\u00eb i Meta. Kjo l\u00ebvizje synon t\u2019u p\u00ebrgjigjet shqet\u00ebsimeve t\u00eb autoriteteve rregullatore n\u00eb lidhje me privat\u00ebsin\u00eb dhe antitrust. Ulja e \u00e7mimit […]<\/p>\n","protected":false},"author":2,"featured_media":72919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":{"0":"post-72918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technologji"},"_links":{"self":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/72918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/comments?post=72918"}],"version-history":[{"count":1,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/72918\/revisions"}],"predecessor-version":[{"id":72920,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/72918\/revisions\/72920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/media\/72919"}],"wp:attachment":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/media?parent=72918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/categories?post=72918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/tags?post=72918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}