{"id":67177,"date":"2023-12-24T10:40:48","date_gmt":"2023-12-24T10:40:48","guid":{"rendered":"https:\/\/neutrale.al\/?p=67177"},"modified":"2023-12-24T10:40:48","modified_gmt":"2023-12-24T10:40:48","slug":"dilema-e-nje-novatori-kur-duhet-te-largohet-nje-themelues","status":"publish","type":"post","link":"https:\/\/neutrale.al\/index.php\/2023\/12\/24\/dilema-e-nje-novatori-kur-duhet-te-largohet-nje-themelues\/","title":{"rendered":"Dilema e nj\u00eb novatori: Kur duhet t\u00eb largohet nj\u00eb themelues?"},"content":{"rendered":"<p>Nd\u00ebrsa investitor\u00ebt po vler\u00ebsojn\u00eb fitimet mbi rritjen, nga shefat k\u00ebrkohen aft\u00ebsi t\u00eb reja, shkruan The Economist<\/p>\n<p>\u00a0<\/p>\n<p>\u201cUn\u00eb jam nj\u00eb sip\u00ebrmarr\u00ebse. Jam themeluese. K\u00ebshtu funksionon mendja dhe truri im\u201d, tha Whitney Wolfe Herd, n\u00eb nj\u00eb intervist\u00eb me revist\u00ebn \u201cFortune\u201d, dit\u00ebn kur njoftoi se do t\u00eb largohej si drejtuese ekzekutive e Bumble, nj\u00eb aplikacion takimesh q\u00eb ajo themeloi n\u00eb vitin 2014.<\/p>\n<p>Zonja Wolfe Herd, e cila m\u00eb par\u00eb kishte bashk\u00ebthemeluar aplikacionin Tinder, nj\u00eb rival t\u00eb Bumble, rr\u00ebfeu p\u00ebr angarin\u00eb e drejtimit t\u00eb nj\u00eb kompanie publike.<\/p>\n<p>Ajo do t\u00eb kaloj\u00eb n\u00eb rolin e kryetares ekzekutive, ku do ta kaloj\u00eb koh\u00ebn \u201cduke par\u00eb nga larg t\u00eb ardhmen e dashuris\u00eb dhe romanc\u00ebs\u201d.<\/p>\n<p>Vendin e saj do ta z\u00ebr\u00eb Lidiane Jones, e cila tani drejton Slack, nj\u00eb platform\u00eb bisedash, e bler\u00eb nga gjiganti teknologjik Salesforce, n\u00eb vitin 2021.<\/p>\n<p>Themeluesi i Slack, Stewart Butterfield, dha dor\u00ebheqjen si drejtues n\u00eb fillim t\u00eb vitit. Investitor\u00ebt shpresojn\u00eb q\u00eb zonja Jones do t\u00eb p\u00ebrqendrohet m\u00eb tep\u00ebr n\u00eb t\u00eb ardhmen, sesa n\u00eb t\u00eb tashmen; aksionet n\u00eb Bumble kan\u00eb humbur 82% t\u00eb vler\u00ebs q\u00eb nga koha kur kompania u listua n\u00eb burs\u00eb n\u00eb vitin 2021.<\/p>\n<p>Vizioni i madh i zonj\u00ebs Wolfe Herd p\u00ebr ta kthyer Bumble n\u00eb nj\u00eb platform\u00eb m\u00eb t\u00eb gjer\u00eb p\u00ebr grat\u00eb, ku ato do mund t\u00eb b\u00ebnin miq dhe t\u00eb krijonin lidhje profesionale, ka qen\u00eb nj\u00eb d\u00ebshtim. Nd\u00ebrkoh\u00eb, ajo \u00ebsht\u00eb grindur me rivalin Match Group, i cili zot\u00ebron Tinder dhe aplikacione t\u00eb tjera takimesh, duke p\u00ebrfshir\u00eb Hinge. Kostot jan\u00eb rritur.<\/p>\n<p>Prej koh\u00ebsh, investitor\u00ebt i kan\u00eb par\u00eb me sy pozitiv kompanit\u00eb e udh\u00ebhequra nga themeluesit. \u00c7mimi i aksioneve t\u00eb Bumble ra me 4% dit\u00ebn kur zonja Wolfe Herd njoftoi riorganizimin e kompanis\u00eb.<\/p>\n<p>Ben Horowitz, nj\u00eb titan i kapitalit sip\u00ebrmarr\u00ebs, beson se themeluesit e kompanive, mund t\u2019i dallojn\u00eb ndryshimet n\u00eb teknologji m\u00eb mir\u00eb se shefat \u201ce importuar\u201d.<\/p>\n<p>Dhe duke qen\u00eb se kompania \u00ebsht\u00eb puna e jet\u00ebs s\u00eb tyre, themeluesit shpesh jan\u00eb shum\u00eb m\u00eb largpam\u00ebs dhe investojn\u00eb n\u00eb ide novatore q\u00eb mund t\u00eb duhen vite p\u00ebr t\u2019u v\u00ebn\u00eb n\u00eb praktik\u00eb.<\/p>\n<p>Megjithat\u00eb, ka shenja se e ashtuquajtura \u201cp\u00ebrpar\u00ebsi e themeluesit\u201d mund t\u00eb jet\u00eb duke u zbehur n\u00eb nj\u00eb bot\u00eb ku kapitali nuk \u00ebsht\u00eb m\u00eb i lir\u00eb dhe investitor\u00ebt parap\u00eblqejn\u00eb fitimet e sotme, n\u00eb vend t\u00eb fitimeve t\u00eb nes\u00ebrme.<\/p>\n<p>The Economist ka analizuar performanc\u00ebn e kompanive t\u00eb softuer\u00ebve t\u00eb listuara n\u00eb treguesin Nasdaq Emerging Cloud, t\u00eb krijuar nga Bessemer Venture Partners.<\/p>\n<p>Nga viti 2018 deri n\u00eb fund t\u00eb vitit 2021, \u00e7mimet e aksioneve t\u00eb kompanive t\u00eb udh\u00ebhequra nga themeluesit, ishin dy her\u00eb m\u00eb t\u00eb larta se aksionet e atyre t\u00eb udh\u00ebhequra nga shefa t\u00eb em\u00ebruar.<\/p>\n<p>Megjithat\u00eb, duke filluar nga viti 2022, ky hendek u zhduk.<\/p>\n<p>P\u00ebr t\u00eb kuptuar arsyen, duhet t\u00eb marrim parasysh se drejtuesit q\u00eb jan\u00eb edhe themelues t\u00eb kompanive, investojn\u00eb m\u00eb shum\u00eb para n\u00eb k\u00ebrkime dhe zhvillim, zgjerojn\u00eb ekipet m\u00eb shpejt, nxisin nj\u00eb rritje m\u00eb t\u00eb lart\u00eb t\u00eb t\u00eb ardhurave, por gjenerojn\u00eb m\u00eb pak para.<\/p>\n<p>Gjat\u00eb lul\u00ebzimit teknologjik t\u00eb dekad\u00ebs s\u00eb kaluar, suksesi i nj\u00eb themeluesi kompanie, varej kryesisht nga aft\u00ebsia p\u00ebr t\u00eb caktuar nj\u00eb vizion t\u00eb guximsh\u00ebm, p\u00ebr t\u00eb mbledhur fonde nga kapitalist\u00ebt sip\u00ebrmarr\u00ebs, p\u00ebr t\u00eb p\u00ebrthithur talentin dhe p\u00ebr t\u00eb pasur nj\u00eb fillim m\u00eb t\u00eb favorsh\u00ebm se rival\u00ebt.<\/p>\n<p>Investitor\u00ebt tani k\u00ebrkojn\u00eb nj\u00eb v\u00ebmendje m\u00eb t\u00eb madhe ndaj kostove dhe nj\u00eb rrug\u00eb m\u00eb t\u00eb shpejt\u00eb drejt fitimeve.<br \/>\n\u00c7far\u00eb duhet t\u00eb b\u00ebjn\u00eb themeluesit e kompanive? Nj\u00eb alternativ\u00eb \u00ebsht\u00eb t\u00eb zbusin ambiciet e larta dhe t\u00eb ndryshojn\u00eb q\u00ebndrim, duke e portretizuar veten si kujdestar\u00eb t\u00eb zellsh\u00ebm t\u00eb kapitalit.<\/p>\n<p>Pasi u p\u00ebrball me zem\u00ebrimin e investitor\u00ebve, Mark Zuckerberg, themeluesi i gjigantit teknologjik Meta, zbuti planin madh\u00ebshtor p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb \u201cmetaverse\u201d, duke deklaruar n\u00eb shkurt se viti 2023 do t\u00eb ishte \u201cviti i efikasitetit\u201d.<\/p>\n<p>K\u00ebshtu, aksionet e kompanis\u00eb kan\u00eb rifituar pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb vler\u00ebs q\u00eb humb\u00ebn vitin e kaluar.<\/p>\n<p>M\u00eb 2 n\u00ebntor, platforma e tregtis\u00eb elektronike Shopify, raportoi rezultatet tremujore, nga korriku deri n\u00eb shtator. Investitor\u00ebt u g\u00ebzuan nga kthimi i fitimeve; \u00e7mimi i aksioneve t\u00eb kompanis\u00eb u rrit brenda dit\u00ebs me 22%.<\/p>\n<p>N\u00eb maj, kompani shkurtoi fuqin\u00eb pun\u00ebtore me 20% dhe shkarkoi krahun logjistik. Tobias L\u00fctke, bashk\u00ebthemeluesi dhe shefi i saj, pranoi se kompania ishte shp\u00ebrqendruar nga \u201ck\u00ebrkimet an\u00ebsore\u201d dhe ishte rritur m\u00eb shpejt se \u00e7\u2019duhej gjat\u00eb pandemis\u00eb.<\/p>\n<p>Kompania Salesforce, e drejtuar nga bashk\u00ebthemeluesi Marc Benioff, \u00ebsht\u00eb nj\u00eb tjet\u00ebr shembull i ngjash\u00ebm. P\u00ebr vite me radh\u00eb, ajo i dha p\u00ebrpar\u00ebsi rritjes mbi marzhet e fitimit dhe shpenzoi sasi t\u00eb m\u00ebdha parash n\u00eb blerje, si blerja prej 28 miliard\u00eb dollar\u00ebsh e firm\u00ebs Slack.<\/p>\n<p>Nd\u00ebrsa industria e teknologjis\u00eb u fundos vitin e kaluar, investitor\u00ebt aktivist\u00eb filluan t\u2019i vinin rrotull firm\u00ebs. N\u00eb p\u00ebrgjigje, ajo shkarkoi 10% t\u00eb fuqis\u00eb pun\u00ebtore, ndali blerjet dhe rriti \u00e7mimet. K\u00ebto p\u00ebrpjekje jan\u00eb shp\u00ebrblyer nga investitor\u00ebt.<\/p>\n<p>Sidoqoft\u00eb, si\u00e7 v\u00ebren edhe zonja Wolfe Herd, kjo m\u00ebnyr\u00eb operimi mund t\u00eb jet\u00eb shum\u00eb e m\u00ebrzitshme p\u00ebr disa themelues kompanish. Disa mund t\u00eb heqin dor\u00eb fare, si zoti Butterfield, q\u00eb tani e kalon koh\u00ebn duke punuar n\u00eb kopsht dhe duke bler\u00eb prona luksoze.<\/p>\n<p>T\u00eb tjer\u00eb, si zonja Wolfe Herd zgjedhin t\u00eb gdhendin nj\u00eb rol t\u00eb ri sipas d\u00ebshir\u00ebs, duke ua l\u00ebn\u00eb n\u00eb dor\u00eb t\u00eb tjer\u00ebve pun\u00ebn e lodhshme t\u00eb gjenerimit t\u00eb fitimeve. N\u00ebse m\u00ebnyra t\u00eb tilla operimi do t\u00eb funksionojn\u00eb, do t\u00eb varet nga personalitetet e drejtuesve.<\/p>\n<p>Bradley Hendricks nga Universiteti i Karolin\u00ebs s\u00eb Veriut, v\u00eb n\u00eb dukje se megjith\u00ebse themeluesit kan\u00eb m\u00eb shum\u00eb nevoj\u00eb p\u00ebr k\u00ebshilla se profesionist\u00ebt me p\u00ebrvoj\u00eb, ata gjithashtu kan\u00eb m\u00eb shum\u00eb gjasa t\u2019i shp\u00ebrfillin ato.<\/p>\n<p>N\u00ebse shfaqen shenja tensioni midis shpresave t\u00eb m\u00ebdha t\u00eb nj\u00eb themeluesi dhe p\u00ebrpar\u00ebsive pragmatike t\u00eb shefit q\u00eb ata pun\u00ebsojn\u00eb, mund t\u00eb ket\u00eb shk\u00ebndija.<\/p>\n<p>P\u00ebrktheu: Lira Mu\u00e7a<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/fc46f102-c108-4db1-963e-ec2b6187260d-208x300.jpeg\" alt=\"\" width=\"208\" height=\"300\" class=\"alignnone size-medium wp-image-67178\" srcset=\"https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/fc46f102-c108-4db1-963e-ec2b6187260d-208x300.jpeg 208w, https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/fc46f102-c108-4db1-963e-ec2b6187260d-712x1024.jpeg 712w, https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/fc46f102-c108-4db1-963e-ec2b6187260d-768x1105.jpeg 768w, https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/fc46f102-c108-4db1-963e-ec2b6187260d-1067x1536.jpeg 1067w, https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/fc46f102-c108-4db1-963e-ec2b6187260d-860x1237.jpeg 860w, https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/fc46f102-c108-4db1-963e-ec2b6187260d.jpeg 1080w\" sizes=\"auto, (max-width: 208px) 100vw, 208px\" \/><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/bdbf1f27-f726-4c71-9e45-613e3eb86713-300x296.jpeg\" alt=\"\" width=\"300\" height=\"296\" class=\"alignnone size-medium wp-image-67179\" srcset=\"https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/bdbf1f27-f726-4c71-9e45-613e3eb86713-300x296.jpeg 300w, https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/bdbf1f27-f726-4c71-9e45-613e3eb86713-1024x1012.jpeg 1024w, https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/bdbf1f27-f726-4c71-9e45-613e3eb86713-768x759.jpeg 768w, https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/bdbf1f27-f726-4c71-9e45-613e3eb86713-860x850.jpeg 860w, https:\/\/neutrale.al\/wp-content\/uploads\/2023\/12\/bdbf1f27-f726-4c71-9e45-613e3eb86713.jpeg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nd\u00ebrsa investitor\u00ebt po vler\u00ebsojn\u00eb fitimet mbi rritjen, nga shefat k\u00ebrkohen aft\u00ebsi t\u00eb reja, shkruan The Economist \u00a0 \u201cUn\u00eb jam nj\u00eb sip\u00ebrmarr\u00ebse. Jam themeluese. K\u00ebshtu funksionon mendja dhe truri im\u201d, tha Whitney Wolfe Herd, n\u00eb nj\u00eb intervist\u00eb me revist\u00ebn \u201cFortune\u201d, dit\u00ebn kur njoftoi se do t\u00eb largohej si drejtuese ekzekutive e Bumble, nj\u00eb aplikacion takimesh q\u00eb [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":67180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-67177","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-te-tjera"},"_links":{"self":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/67177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/comments?post=67177"}],"version-history":[{"count":2,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/67177\/revisions"}],"predecessor-version":[{"id":67182,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/67177\/revisions\/67182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/media\/67180"}],"wp:attachment":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/media?parent=67177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/categories?post=67177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/tags?post=67177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}