{"id":64303,"date":"2023-11-09T16:37:37","date_gmt":"2023-11-09T16:37:37","guid":{"rendered":"https:\/\/neutrale.al\/?p=64303"},"modified":"2023-11-09T16:37:37","modified_gmt":"2023-11-09T16:37:37","slug":"be-do-te-kufizoje-reklamen-politike-ne-rrjetet-sociale","status":"publish","type":"post","link":"https:\/\/neutrale.al\/index.php\/2023\/11\/09\/be-do-te-kufizoje-reklamen-politike-ne-rrjetet-sociale\/","title":{"rendered":"BE do t\u00eb kufizoj\u00eb reklam\u00ebn politike n\u00eb rrjetet sociale"},"content":{"rendered":"

S\u00eb shpejti n\u00eb BE pritet t\u00eb ket\u00eb rregullore m\u00eb t\u00eb rrepta p\u00ebr reklamat politike n\u00eb rrjetet sociale. Edhe ndikimi nga shtete t\u00eb treta n\u00eb zgjedhjet n\u00eb vendet e BE do t\u00eb ndalohet.<\/p>\n

Mikrotargeting \u00ebsht\u00eb prej koh\u00ebsh pjes\u00eb e mediave sociale. Fjala \u00ebsht\u00eb p\u00ebr reklam\u00ebn q\u00eb partit\u00eb politike e b\u00ebjn\u00eb me adresim tek grupe t\u00eb caktuara t\u00eb zgjedh\u00ebseve dhe zgjedh\u00ebsve. Gjat\u00eb k\u00ebtij lloj procesi grumbullohen t\u00eb dh\u00ebna t\u00eb personave nd\u00ebr t\u00eb tjera nga mediat sociale p\u00ebr t’i kontaktuar direkt grupet e caktuara. K\u00ebt\u00eb strategji t\u00eb komunikimit politik, Barack Obama e ka p\u00ebrdorur q\u00eb n\u00eb vitin 2008. Por ajo u p\u00ebrfol shum\u00eb e iu b\u00eb e ditur nj\u00eb opinioni t\u00eb gjer\u00eb, kur u publikuan praktikat q\u00eb p\u00ebrdorte agjencia e rrjeteve sociale,\u00a0Cambridge Analytica.\u00a0Kjo agjenci q\u00eb ka punuar nd\u00ebr t\u00eb tjera p\u00ebr ekipin e zgjedhjeve t\u00eb Donald Trump ka zot\u00ebruar n\u00eb m\u00ebnyr\u00eb jo ligjore t\u00eb dh\u00ebna t\u00eb miliona p\u00ebrdoruesve n\u00eb Facebook.<\/p>\n

Kufizim i Mikrotargeting<\/p>\n

Kjo lloj reklame politike nuk do t\u00eb jet\u00eb m\u00eb e mundur n\u00eb t\u00eb ardhmen me nj\u00eb ligj t\u00eb ri. K\u00ebt\u00eb jav\u00eb si K\u00ebshilli i BE edhe Parlamenti Europian ran\u00eb dakord p\u00ebr ligjin e ri, i cili duhet t\u00eb votohet vet\u00ebm formalisht. Ky ligj parashikon q\u00eb t\u00eb dh\u00ebnat e personit t\u00eb prekur lejohet t\u00eb mblidhen vet\u00ebm at\u00ebher\u00eb, kur ai ka r\u00ebn\u00eb shprehimisht dakord p\u00ebr p\u00ebrdorimin e tyre p\u00ebr q\u00ebllime politike. T\u00eb dh\u00ebna t\u00eb caktuara q\u00eb japin informacion p\u00ebr p\u00ebrkat\u00ebsin\u00eb etnike, q\u00ebndrimin politik apo orientimin seksual do t\u00eb p\u00ebrjashtohen plot\u00ebsisht, sipas nj\u00eb njoftimi p\u00ebr media t\u00eb Parlamentit Europian dhe K\u00ebshillit t\u00eb BE.<\/p>\n

Martin Emmer profesor i komunikimit n\u00eb Universitetin e Lir\u00eb t\u00eb Berlinit nuk e ka quajtur k\u00ebt\u00eb fundin e mikrotargetingut. P\u00ebr partit\u00eb ai \u00ebsht\u00eb nj\u00eb instrument i r\u00ebnd\u00ebsish\u00ebm p\u00ebr t\u00eb arritur votuesit n\u00eb mediat sociale. Kjo nuk anashkalohet dot m\u00eb. Tek rregulloret e reja b\u00ebhet fjal\u00eb sidomos p\u00ebr t\u00eb penguar procese t\u00eb fshehta t\u00eb influencimit, sipas Emmer, me tyre edhe ato ku njer\u00ebzit “marrin mesazhe sipas situat\u00ebs s\u00eb tyre jet\u00ebsore, dhe ku pas tyre nuk mund t\u00eb kuptosh “asnj\u00eb ideologji partiake”.<\/p>\n

Detyrim identifikimi si reklam\u00eb politike<\/p>\n

Reklama politike duhet n\u00eb t\u00eb ardhmen t\u00eb shenjohet q\u00eb \u00ebsht\u00eb e till\u00eb. Rregullat e reja do t\u00eb mund\u00ebsojn\u00eb q\u00eb t\u00eb marr\u00ebsh informacione, se kush ndodhet pas reklam\u00ebs. P\u00ebrtej k\u00ebsaj n\u00eb plan afatames\u00ebm \u00ebsht\u00eb e p\u00ebrcaktuar t\u00eb krijohet nj\u00eb arkiv i reklamave politike i hapur p\u00ebr publikun.<\/p>\n

N\u00eb t\u00eb ardhmen do t\u00eb zvog\u00eblohet ndikimi i vendeve jasht\u00eb BE tek vendet an\u00ebtare. N\u00eb tre muajt para zgjedhjeve ose nj\u00eb referendumi, sipas njoftimit p\u00ebr shtyp t\u00eb Parlamentit Europian do t\u00eb ndalohet q\u00eb t\u00eb financohet\u00a0publiciteti elektoral\u00a0nga vende t\u00eb treta. Sipas raportuesit t\u00eb Parlamentit Europian, Sandro Gozi nga grupi liberal Renew n\u00eb PE rregullat e reja do ta b\u00ebjn\u00eb t\u00eb v\u00ebshtir\u00eb q\u00eb aktor\u00eb t\u00eb huaj t\u00eb p\u00ebrhapin informacione t\u00eb rreme dhe t\u00eb intervenojn\u00eb n\u00eb procese demokratike.<\/p>\n

Mbrojtja nga ndikimi i huaj<\/p>\n

N\u00eb Gjermani ky ligj mund t\u00eb prek\u00eb votuesit me origjin\u00eb turke, t\u00eb cil\u00ebve u adresohen politikan\u00eb turq. Edhe pse Rusia nuk p\u00ebrmendet me em\u00ebr, b\u00ebhet fjal\u00eb edhe p\u00ebr p\u00ebrpjekjet ruse p\u00ebr t\u00eb ushtruar ndikim n\u00eb BE. Q\u00eb para zgjedhjeve t\u00eb kaluara n\u00eb BE, Komisioni Europian paralajm\u00ebroi nga p\u00ebrzierja ruse.<\/p>\n

Studiuesi Emmer, dyshon se aktor\u00ebt q\u00eb iniciojn\u00eb nj\u00eb “luft\u00eb informacioni” do t\u00eb tremben nga rregulloret e reja t\u00eb BE. Megjithat\u00eb ai beson, se ato mund\u00ebsojn\u00eb m\u00eb shum\u00eb kontroll nga BE dhe vendet an\u00ebtare. Ai p\u00ebrsh\u00ebndet krijimin e arkivit t\u00eb reklamave politike, q\u00eb i mund\u00ebson bot\u00ebs studimore t\u00eb trajtoj\u00eb efektivitetin e masave. Shumica e k\u00ebtyre rregulloreve nuk ka p\u00ebr t\u00eb hyr\u00eb n\u00eb fuqi para zgjedhjeve europiane vitin e ardhsh\u00ebm. Aty parashikohet nj\u00eb afat tet\u00ebmujor q\u00eb fillon, sapo vendet an\u00ebtare dhe Parlamenti Europian t’i ken\u00eb miratuar formalisht ato.<\/p>\n

\u00a0Nga DW<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00eb shpejti n\u00eb BE pritet t\u00eb ket\u00eb rregullore m\u00eb t\u00eb rrepta p\u00ebr reklamat politike n\u00eb rrjetet sociale. Edhe ndikimi nga shtete t\u00eb treta n\u00eb zgjedhjet n\u00eb vendet e BE do t\u00eb ndalohet. Mikrotargeting \u00ebsht\u00eb prej koh\u00ebsh pjes\u00eb e mediave sociale. Fjala \u00ebsht\u00eb p\u00ebr reklam\u00ebn q\u00eb partit\u00eb politike e b\u00ebjn\u00eb me adresim tek grupe t\u00eb caktuara […]<\/p>\n","protected":false},"author":2,"featured_media":64306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[27],"class_list":{"0":"post-64303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bota","8":"tag-lajme"},"_links":{"self":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/64303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/comments?post=64303"}],"version-history":[{"count":1,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/64303\/revisions"}],"predecessor-version":[{"id":64307,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/64303\/revisions\/64307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/media\/64306"}],"wp:attachment":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/media?parent=64303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/categories?post=64303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/tags?post=64303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}