{"id":60131,"date":"2023-09-24T09:46:15","date_gmt":"2023-09-24T09:46:15","guid":{"rendered":"https:\/\/neutrale.al\/?p=60131"},"modified":"2023-09-24T09:46:15","modified_gmt":"2023-09-24T09:46:15","slug":"inflacioni-konsumatoret-shtrengojne-rripin","status":"publish","type":"post","link":"https:\/\/neutrale.al\/index.php\/2023\/09\/24\/inflacioni-konsumatoret-shtrengojne-rripin\/","title":{"rendered":"Inflacioni, konsumator\u00ebt shtr\u00ebngojn\u00eb rripin"},"content":{"rendered":"

Inflacioni i lart\u00eb ka detyruar konsumator\u00ebt t\u00eb rishikojn\u00eb prioritetet e tyre n\u00eb blerje. Industria e tregtimit me pakic\u00eb (retail) n\u00eb vend konstaton nj\u00eb sjellje racionale t\u00eb konsumator\u00ebve, t\u00eb cil\u00ebt kufizohen tek nevojat e tyre afatshkurtra. Tendenca p\u00ebr t\u00eb kursyer po i b\u00ebn ata t\u00eb priren gjithmon\u00eb e m\u00eb shum\u00eb tek ofertat, teksa operator\u00ebt n\u00ebnvizojn\u00eb se kan\u00eb v\u00ebn\u00eb n\u00eb l\u00ebvizje plane ekonomike p\u00ebr t\u00eb mbajtur n\u00ebn kontroll presionin p\u00ebr rritjen e \u00e7mimeve n\u00eb produktet e raftit. Pika e kthes\u00ebs gjithsesi ka nisur dhe viti 2023 ka sh\u00ebnuar rritje t\u00eb volumeve t\u00eb shitjes. Fronin e produktit m\u00eb t\u00eb shitur n\u00eb vend e z\u00eb\u00a0 buka e pas saj vaji, vez\u00ebt, djath\u00ebrat apo mishi i pul\u00ebs. Ndryshimet n\u00eb list\u00ebn e m\u00eb t\u00eb shiturave shpesh variojn\u00eb edhe sipas segmentit q\u00eb i drejtohen k\u00ebto industri dhe ofert\u00ebs q\u00eb kan\u00eb. Ng\u00ebr\u00e7i me burimet njer\u00ebzore ka ndryshuar qasjen e menaxhimit korporativ dhe paket\u00ebs s\u00eb trajtimit t\u00eb punonj\u00ebsve n\u00eb \u00e7do shkall\u00eb.<\/p>\n

Sjellja konsumatore ka prirjen t\u00eb jet\u00eb e nj\u00ebjt\u00eb globalisht p\u00ebrball\u00eb situatave apo krizave me t\u00eb cilat mund t\u00eb p\u00ebrballet. E k\u00ebto nuk kan\u00eb munguar viteve t\u00eb fundit duke dh\u00ebn\u00eb nj\u00eb efekt domino n\u00eb tregjet globale.<\/p>\n

Fillimisht do t\u00eb ishte pandemia e COVID-19 ku blerjet e \u201cshfrenuara\u201d p\u00ebr t\u00eb krijuar stok dhan\u00eb efektet e para n\u00eb tregje, m\u00eb pas ishte rifillimi dinamik pas mbylljes \u00a0i jet\u00ebs ekonomike dhe mungesa e l\u00ebnd\u00ebve t\u00eb para.<\/p>\n

Pastaj \u00a0do t\u00eb vinte kriza e energjis\u00eb dhe n\u00eb fund lufta Rusi-Ukrain\u00eb. Inflacioni, q\u00eb kulmoi n\u00eb 8.3% n\u00eb tetor 2022, si rrjedhoj\u00eb e t\u00eb gjitha k\u00ebtyre zhvillimeve, hyri n\u00eb \u00e7do familje dhe p\u00ebrjashtim nuk b\u00ebjn\u00eb as ato shqiptare.<\/p>\n

Rrjetet e supermarketeve n\u00eb vend raportoj\u00eb nj\u00eb shpenzim m\u00eb t\u00eb kujdessh\u00ebm t\u00eb konsumator\u00ebve. Kjo sjellje, e cila u theksua sidomos gjat\u00eb 2022-t dhe muajve t\u00eb par\u00eb t\u00eb 2023, tashm\u00eb po jep nj\u00eb sinjal qet\u00ebsimi.<\/p>\n

Konsumator\u00ebt rishikojn\u00eb prioritetet e blerjeve<\/p>\n

Konsumator\u00ebt po shpenzojn\u00eb m\u00eb shum\u00eb koh\u00eb brenda dyqaneve p\u00ebr t\u00eb p\u00ebrzgjedhur produktet q\u00eb i p\u00ebrshtaten buxhetit t\u00eb tyre por edhe p\u00ebr t\u2019i njohur m\u00eb mir\u00eb mund\u00ebsit\u00eb q\u00eb kan\u00eb.<\/p>\n

Kjo vjen si efekt i kund\u00ebr periudh\u00ebs s\u00eb pandemis\u00eb kur blerjet ishin t\u00eb shpejta. Prirja aktuale \u00ebsht\u00eb ajo e sigurimit t\u00eb nevojave afatshkurtra dhe jo krijimit t\u00eb stoqeve.<\/p>\n

\u201cTendenca e re m\u00eb racionale e konsumatorit tenton t\u00eb vazhdoj\u00eb me kalimin e koh\u00ebs dhe p\u00ebr k\u00ebt\u00eb arsye vijon t\u00eb mbetet tendenca p\u00ebr t\u00eb shmangur stoqet dhe akumulimet. Kur klienti sheh nj\u00eb rritje t\u00eb t\u00eb ardhurave t\u00eb shpenzueshme, ai tenton t\u00eb rris\u00eb cil\u00ebsin\u00eb e konsumit t\u00eb tij, gjithmon\u00eb n\u00eb baz\u00eb t\u00eb disponueshm\u00ebris\u00eb ekonomike.<\/p>\n

P\u00ebr sa na p\u00ebrket, me r\u00ebnien e inflacionit, n\u00eb vend q\u00eb t\u00eb p\u00ebrpiqemi t\u00eb rrisim presionin promocional, ne kemi preferuar t\u00eb ulim \u00e7mimet n\u00eb m\u00ebnyr\u00eb t\u00eb konsiderueshme p\u00ebr shum\u00eb artikuj baz\u00eb dhe gjithashtu p\u00ebr produktet e mark\u00ebs ton\u00eb\u201d shprehet Alessandro Rosa, administrator i Conad Albania.<\/p>\n

T\u00eb nj\u00ebjt\u00ebn tendenc\u00eb konfirmon edhe Elona Hametaj nga Spar Albania duke vler\u00ebsuar se tendenca \u00ebsht\u00eb ende ajo e kursimit.<\/p>\n

\u201cKonsumator\u00ebt vazhdojn\u00eb t\u00eb jen\u00eb t\u00eb fokusuar tek kursimi, blerja n\u00eb m\u00ebnyr\u00eb me racionale dhe p\u00ebrzgjedhja gjithmon\u00eb e m\u00eb shum\u00eb e produkteve t\u00eb etiketave private (Private Label), me besimin q\u00eb me t\u00eb nj\u00ebjt\u00ebn cil\u00ebsi mund t\u00eb shpenzojn\u00eb me pak.<\/p>\n

Nj\u00ebkoh\u00ebsisht shikojm\u00eb dhe nj\u00eb v\u00ebmendje akoma m\u00eb t\u00eb madhe t\u00eb klient\u00ebve p\u00ebr t\u00eb zgjedhur blerjen e produkteve n\u00eb dyqane q\u00eb kan\u00eb standarde t\u00eb mira t\u00eb ruajtjes se tyre sidomos n\u00eb k\u00ebt\u00eb periudh\u00eb t\u00eb temperaturave t\u00eb larta kjo sjell dhe nj\u00eb rritje t\u00eb volumeve duke i marr klient dyqaneve t\u00eb vogla t\u00eb lagjes\u201d n\u00ebnvizon Hametaj.<\/p>\n

Pika e kthes\u00ebs ka nisur, volumet e shitjes kan\u00eb nisur t\u00eb rriten<\/p>\n

Teksa viti 2022 edhe p\u00ebr shkak t\u00eb pasigurive ishte nj\u00eb vit me nj\u00eb tendenc\u00eb edhe m\u00eb kursimtare t\u00eb konsumator\u00ebve, viti 2023 pavar\u00ebsisht inflacionit ende t\u00eb lart\u00eb ka sh\u00ebnuar nj\u00eb pik\u00eb kthese.<\/p>\n

Volumet e shitjes n\u00eb rrjetet e supermarketeve kan\u00eb ardhur n\u00eb rritje duke reflektuar k\u00ebt\u00eb ndryshim n\u00eb nj\u00ebr\u00ebn an\u00eb por edhe zhvendosjen e bler\u00ebsve nga dyqanet e vogla t\u00eb lagjeve drejt rrjeteve t\u00eb m\u00ebdha t\u00eb cilat kan\u00eb qen\u00eb \u201cagresive\u201d me oferta, promocione si dhe konsolidim t\u00eb programeve t\u00eb besnik\u00ebris\u00eb.<\/p>\n

\u201cPadyshim q\u00eb konsumator\u00ebt jan\u00eb b\u00ebr\u00eb m\u00eb t\u00eb kujdessh\u00ebm p\u00ebrsa i p\u00ebrket shpenzimeve duke u orientuar drejt kursimit dhe zgjedhjes s\u00eb ofertave.<\/p>\n

Kjo sjellje n\u00eb industrin\u00eb tone matet me tregues t\u00eb qart\u00eb: q\u00eb \u00ebsht\u00eb xhiroja e realizuar me produkte n\u00eb ofert\u00eb krahasuar me xhiron totale t\u00eb dyqanit.<\/p>\n

Ky tregues \u00ebsht\u00eb n\u00eb rritje, q\u00eb fakton sjelljen e konsumator\u00ebve t\u00eb orientuar drejt ofertave\u201d pohon Hametaj. Sipas saj, nj\u00eb tjet\u00ebr tregues p\u00ebr t\u00eb dh\u00ebnat e shitjeve \u00ebsht\u00eb p\u00ebrzgjedhja e produkteve dhe pas pandemis\u00eb bler\u00ebsit jan\u00eb b\u00ebr\u00eb shum\u00eb t\u00eb kujdessh\u00ebm, duke rritur konsumin e produkteve t\u00eb sh\u00ebndetshme.<\/p>\n

\u201cPra kur themi q\u00eb klienti \u00ebsht\u00eb i orientuar drejt \u00e7mimit, jo detyrimisht do t\u00eb thot\u00eb q\u00eb zgjedh produktin m\u00eb t\u00eb lir\u00eb por p\u00ebrzgjedh duke analizuar gjithmon\u00eb raportin cil\u00ebsi\/\u00e7mim dhe duke ndjekur gjithmon\u00eb komunikimin e ofertave p\u00ebr markat dhe cil\u00ebsin\u00eb q\u00eb ata duan\u201d n\u00ebnvizon ajo.<\/p>\n

Sipas z.Rosa aktualisht, n\u00eb nj\u00eb hark kohor prej nj\u00eb vit e gjysm\u00eb, q\u00eb nga fillimi i luft\u00ebs, inflacioni ka p\u00ebrmbysur n\u00eb m\u00ebnyr\u00eb t\u00eb vendosur trendin e tij, duke u vendosur n\u00eb rreth 6-7% tek shpenzimet ushqimore, krahasuar me t\u00eb nj\u00ebjt\u00ebn periudh\u00eb t\u00eb nj\u00eb viti m\u00eb par\u00eb.
\n\u201cN\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb po d\u00ebshmojm\u00eb nj\u00eb rritje t\u00eb volumeve t\u00eb shitjeve q\u00eb sinjalizon nj\u00eb q\u00ebndrim m\u00eb t\u00eb qet\u00eb nga ana e konsumatorit\u201d vler\u00ebson ai.<\/p>\n

Produktet m\u00eb t\u00eb shitura, n\u00eb fronin e shqiptar\u00ebve q\u00ebndron \u201cbuka\u201d<\/p>\n

Buka \u00ebsht\u00eb produkti kryesor q\u00eb zot\u00ebron blerjet e shqiptar\u00ebve e pas saj vijn\u00eb me radh\u00eb produkte t\u00eb tjera t\u00eb shport\u00ebs si vaji, vez\u00ebt, mishi i pul\u00ebs, djath\u00ebrat. \u201cN\u00eb top list\u00ebn e produkteve kryesore te shitura ne volume mbeten produktet e shport\u00ebs baz\u00eb si qum\u00ebsht, pul\u00eb, vez\u00eb, banane, vaj luledielli.<\/p>\n

Vlen te theksohet q\u00eb k\u00ebto produkte kryesojn\u00eb list\u00ebn e produkteve m\u00eb t\u00eb shitura n\u00eb \u00e7do rrjet ushqimor n\u00eb bot\u00eb dhe jo vet\u00ebm tek rrjeti yn\u00eb n\u00eb Shqip\u00ebri. Kjo na tregon q\u00eb bler\u00ebsi shqiptar nuk ndryshon shum\u00eb nga bler\u00ebsit e tjer\u00eb n\u00eb Europ\u00eb apo tjet\u00ebrkund\u201d n\u00ebnvizon znj.Elona Hametaj.<\/p>\n

N\u00eb raste t\u00eb ve\u00e7anta list\u00ebn e produkteve m\u00eb t\u00eb blera nga nj\u00eb rrjet n\u00eb tjetrin mund ta gjesh disi t\u00eb modifikuar apo p\u00ebrshtatur me k\u00ebrkes\u00ebn e segmenteve t\u00eb caktuara t\u00eb konsumator\u00ebve, por dhe me ofert\u00ebn dhe aspektin m\u00eb p\u00ebrfaq\u00ebsues t\u00eb mark\u00ebs.<\/p>\n

\u201cP\u00ebrsa i p\u00ebrket Conad, n\u00eb realitet t\u00eb dh\u00ebnat tona jan\u00eb p\u00ebrgjith\u00ebsisht pak m\u00eb t\u00eb ndryshme, buka \u00ebsht\u00eb gjithashtu e pranishme nd\u00ebr vendet e para n\u00eb renditje, por n\u00eb supermarketet tona shitet buka e pjekur n\u00eb pikat e shitjes dhe e b\u00ebr\u00eb me semolin.<\/p>\n

Produkti i dyt\u00eb m\u00eb i shitur jan\u00eb djath\u00ebrat e tavolin\u00ebs, mes tyre nuk ka vet\u00ebm djath\u00ebra t\u00eb bardh\u00eb por n\u00eb nj\u00eb sasi mbizot\u00ebruese produkte djathi t\u00eb tjera si parmixhano, grana padano dhe pekorino. N\u00eb vendin e tret\u00eb pastaj edhe n\u00eb rastin ton\u00eb \u00ebsht\u00eb mishi i pul\u00ebs por n\u00eb ve\u00e7anti mishi q\u00eb vjen prerjet e gjoksit t\u00eb pul\u00ebs.<\/p>\n

N\u00eb pozit\u00ebn e kat\u00ebrt jan\u00eb mishrat e kuruar ose sallamet, ve\u00e7an\u00ebrisht t\u00eb p\u00ebrfaq\u00ebsuar nga proshutat. N\u00eb vendin e pest\u00eb \u00ebsht\u00eb kafeja, ve\u00e7an\u00ebrisht kafeja ajo n\u00eb kapsula, e cila tashm\u00eb ka marr\u00eb miratimin e konsumator\u00ebve jo vet\u00ebm n\u00eb Itali por edhe n\u00eb Shqip\u00ebri\u201d vler\u00ebson z.Rosa.<\/p>\n

\u00a0Sfida e burimeve njer\u00ebzore ndryshon qasjen e kompanive karshi stafit<\/p>\n

Mungesa e burimeve njer\u00ebzore, nj\u00eb pandemi e re n\u00eb ambientin ekonomik jo vet\u00ebm shqiptar e cila po theksohet vit pas viti ka b\u00ebr\u00eb bizneset n\u00eb t\u00eb gjith\u00eb sektor\u00ebt t\u00eb reflektojn\u00eb.<\/p>\n

Industria retail pranon se kjo situat\u00eb i ka orientuar ato drejt nj\u00eb qasjeje t\u00eb re sa i takon stafit, trajtimit t\u00eb tij n\u00eb aspektin financiar, p\u00ebrfitimeve shtes\u00eb, trajtimeve apo rritjes n\u00eb karrier\u00eb.<\/p>\n

\u201cKompanit\u00eb duhet t\u00eb pajisen me plane trajnimi, rrug\u00ebtime rritjeje profesionale q\u00eb t\u00eb jen\u00eb bind\u00ebse n\u00eb syt\u00eb e bashk\u00ebpun\u00ebtor\u00ebve, pa harruar duksh\u00ebm rrug\u00ebt e shp\u00ebrblimit q\u00eb t\u00eb jen\u00eb n\u00eb p\u00ebrputhje me ato profesionalet.<\/p>\n

P\u00ebr sa na p\u00ebrket ne, kemi punuar p\u00ebr nj\u00eb program t\u00eb ri trajnimi q\u00eb p\u00ebrfshin t\u00eb gjitha nivelet e kompanis\u00eb me synimin p\u00ebr t\u00eb ofruar mjete p\u00ebr rritjen profesionale t\u00eb bashk\u00ebpun\u00ebtor\u00ebve.
\nNj\u00ebkoh\u00ebsisht, n\u00eb 3 vitet e fundit ne kemi rishikuar politik\u00ebn e p\u00ebrgjithshme t\u00eb shp\u00ebrblimit me rritje mesatare vjetore prej 10%, kjo \u00ebsht\u00eb b\u00ebr\u00eb e mundur pik\u00ebrisht nga rritja profesionale e bashk\u00ebpun\u00ebtor\u00ebve t\u00eb cila ka ndikuar n\u00eb nj\u00eb zgjerim t\u00eb ndjesh\u00ebm t\u00eb kompanis\u00eb\u201d pohon z.Rosa.<\/p>\n

Zhvillimet q\u00eb marrin tregjet k\u00ebrkojn\u00eb rekrutime q\u00eb t\u2019i p\u00ebrgjigjen n\u00eb koh\u00eb reale k\u00ebsaj k\u00ebrkese dhe ofrimi i nj\u00eb pakete t\u00eb plot\u00eb trajtimi p\u00ebr stafin duket se \u00ebsht\u00eb nj\u00eb zgjedhje q\u00eb funksionon dhe q\u00eb tejkalon ng\u00ebr\u00e7in e munges\u00ebs s\u00eb stafit.<\/p>\n

\u201cKa nj\u00eb ndryshim thelb\u00ebsor n\u00eb natyr\u00ebn e pun\u00ebs, e cila sjell rrjedhimisht dhe k\u00ebrkesa t\u00eb reja n\u00eb rekrutimin e talenteve me aft\u00ebsi, njohuri n\u00eb teknologji, analist t\u00eb dh\u00ebnash etj kryesisht k\u00ebto t\u00eb k\u00ebrkuara n\u00eb pozicionet e zyrave qendrore.<\/p>\n

Nd\u00ebrkoh\u00eb p\u00ebr stafin operacional ofrimi i fleksibilitetit n\u00eb oraret e pun\u00ebs, ofrimi i mund\u00ebsive p\u00ebr zhvillim n\u00eb karrier\u00eb, alokimi i buxheteve t\u00eb konsiderueshme dhe n\u00eb rritje p\u00ebr trajnime, programet e mir\u00ebnjohjes dhe vler\u00ebsimi i vazhduesh\u00ebm e komunikimi i af\u00ebrt me punonj\u00ebsit jan\u00eb n\u00eb themel t\u00eb strategjis\u00eb ton\u00eb t\u00eb menaxhimit t\u00eb burimeve njer\u00ebzore.<\/p>\n

T\u00eb gjitha k\u00ebto kan\u00eb dh\u00ebn\u00eb rezultatet e pritshme e na kan\u00eb mund\u00ebsuar zgjerimin , duke tejkaluar sfid\u00ebn e burimeve njer\u00ebzore e duke rritur numrin e dyqaneve dhe numrin e punonj\u00ebsve n\u00eb nj\u00eb koh\u00eb shum\u00eb t\u00eb shkurt\u00ebr\u201d n\u00ebnvizon znj.Hametaj.<\/p>\n

Monitor.al<\/a><\/p>\n

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\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Inflacioni i lart\u00eb ka detyruar konsumator\u00ebt t\u00eb rishikojn\u00eb prioritetet e tyre n\u00eb blerje. Industria e tregtimit me pakic\u00eb (retail) n\u00eb vend konstaton nj\u00eb sjellje racionale t\u00eb konsumator\u00ebve, t\u00eb cil\u00ebt kufizohen tek nevojat e tyre afatshkurtra. Tendenca p\u00ebr t\u00eb kursyer po i b\u00ebn ata t\u00eb priren gjithmon\u00eb e m\u00eb shum\u00eb tek ofertat, teksa operator\u00ebt n\u00ebnvizojn\u00eb se […]<\/p>\n","protected":false},"author":2,"featured_media":60135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,118],"tags":[],"class_list":{"0":"post-60131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomia","8":"category-kryesore"},"_links":{"self":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/60131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/comments?post=60131"}],"version-history":[{"count":1,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/60131\/revisions"}],"predecessor-version":[{"id":60136,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/60131\/revisions\/60136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/media\/60135"}],"wp:attachment":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/media?parent=60131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/categories?post=60131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/tags?post=60131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}