Komisioni Europian ka em\u00ebruar gjasht\u00eb kompani Big Tech si \u201crojtar\u00eb\u201d t\u00eb ekonomis\u00eb dixhitale, duke i b\u00ebr\u00eb ata subjekt i rregullave m\u00eb t\u00eb rrepta.<\/p>\n
Masa \u00ebsht\u00eb pjes\u00eb e Aktit t\u00eb Tregjeve Dixhitale (DMA), nj\u00eb rregullatore q\u00eb p\u00ebrshtat parimet e vjetra t\u00eb politik\u00ebs s\u00eb konkurrenc\u00ebs me realitetin e ri t\u00eb shekullit t\u00eb 21-t\u00eb, ku disa korporata kan\u00eb ndikim t\u00eb madh mbi tregun e lir\u00eb, shpesh n\u00eb d\u00ebm t\u00eb bizneseve t\u00eb vogla dhe p\u00ebrdoruesve t\u00eb p\u00ebrditsh\u00ebm.<\/p>\n
Pes\u00eb kompani amerikane \u2013 Alphabet, Amazon, Apple, Meta dhe Microsoft \u2013 dhe nj\u00eb kineze \u2013 ByteDance jan\u00eb kategorizuar nga Komisioni si \u201crojtar\u00eb\u201d. Tani ata do t\u00eb p\u00ebrballen me detyrime ligjore p\u00ebr t\u00eb ndryshuar m\u00ebnyr\u00ebn se si sh\u00ebrbimet e tyre t\u00eb njohura, t\u00eb tilla si mesazhet, mediat sociale, ndarja e videove dhe shfletuesit e internetit, do t\u00eb ofrohen n\u00eb internet.<\/p>\n
Kompanit\u00eb konsiderohen si \u201crojtar\u00eb\u201d sepse plot\u00ebsojn\u00eb disa kritere: nj\u00eb qarkullim vjetor prej t\u00eb pakt\u00ebn 7.5 miliard\u00eb euro n\u00eb tregun evropian ose nj\u00eb kapitalizim tregu prej t\u00eb pakt\u00ebn 75 miliard\u00eb euro, m\u00eb shum\u00eb se 45 milion\u00eb p\u00ebrdorues mujor\u00eb dhe 10,000 p\u00ebrdorues vjetor\u00eb biznesi n\u00eb t\u00eb gjith\u00eb territorin e BE-s\u00eb.<\/p>\n
Kjo fuqi ekonomike u ka dh\u00ebn\u00eb atyre nj\u00eb pozicion \u201ct\u00eb rr\u00ebnjosur dhe t\u00eb q\u00ebndruesh\u00ebm\u201d dominimi n\u00eb ekonomin\u00eb dixhitale, tha Komisioni Europian, dhe k\u00ebrkon nj\u00eb mas\u00eb t\u00eb re rregullash t\u00eb rrepta q\u00eb mund t\u00eb frenojn\u00eb pushtetin e tyre, t\u00eb sigurojn\u00eb zgjedhje t\u00eb lir\u00eb p\u00ebr qytetar\u00ebt, t\u00eb ulin pengesat p\u00ebr konkurrent\u00ebt dhe t\u00eb krijoj\u00eb p\u00ebrgjegjshm\u00ebri m\u00eb t\u00eb madhe.<\/p>\n
\u201c\u00cbsht\u00eb nj\u00eb moment historik shum\u00eb i r\u00ebnd\u00ebsish\u00ebm p\u00ebr lirin\u00eb dhe inovacionin online n\u00eb Europ\u00eb,\u201d tha Thierry Breton, Komisioneri Evropian p\u00ebr tregun e brendsh\u00ebm, duke premtuar zbatim t\u00eb fort\u00eb.<\/p>\n
Rojtar\u00ebve do t\u2019u ndalohet t\u00eb renditin produktet ose sh\u00ebrbimet e tyre n\u00eb nj\u00eb m\u00ebnyr\u00eb m\u00eb t\u00eb favorshme, nj\u00eb pik\u00eb konflikti afatgjat\u00eb midis Big Tech dhe SME-ve.<\/p>\n
Ata gjithashtu do t\u00eb duhet t\u00eb lejojn\u00eb p\u00ebrdoruesit t\u00eb heqin leht\u00ebsisht aplikacionet e instaluara n\u00eb pajisje dhe t\u00eb instalojn\u00eb aplikacione t\u00eb pal\u00ebve t\u00eb treta q\u00eb ofrojn\u00eb nj\u00eb sh\u00ebrbim ekuivalent.<\/p>\n
N\u00eb m\u00ebnyr\u00eb t\u00eb ngjashme, platformat do t\u00eb duhet t\u2019u k\u00ebrkojn\u00eb p\u00ebrdoruesve leje p\u00ebrpara se t\u00eb kombinojn\u00eb t\u00eb dh\u00ebnat personale t\u00eb marra nga sh\u00ebrbime t\u00eb ndryshme, si Instagram dhe Facebook, t\u00eb dyja operohen nga Meta, p\u00ebrpara se t\u00eb prodhojn\u00eb reklama t\u00eb synuara.<\/p>\n
Detyrimet do t\u00eb hyjn\u00eb plot\u00ebsisht n\u00eb fuqi pas gjasht\u00eb muajsh, periudh\u00eb gjat\u00eb s\u00eb cil\u00ebs rojtar\u00ebt do t\u00eb duhet t\u00eb informojn\u00eb Komisionin Evropian se si synojn\u00eb t\u2019i binden ligjit.<\/p>\n
N\u00eb rast mosdakord\u00ebsie, ekzekutivi mund t\u00eb vendos\u00eb gjoba deri n\u00eb 10% t\u00eb xhiros bot\u00ebrore t\u00eb kompanis\u00eb, e cila mund t\u00eb dyfishohet n\u00ebse shkelja vazhdon. Brukseli gjithashtu mund t\u00eb vendos\u00eb masa korrigjuese si p\u00ebr shembull detyrimi i nj\u00eb korporate t\u00eb shes\u00eb nj\u00eb pjes\u00eb t\u00eb biznesit t\u00eb saj.<\/p>\n
Nga Google Maps n\u00eb TikTok<\/p>\n
Si fillim: sh\u00ebrbimet q\u00eb i n\u00ebnshtrohen rregullave do t\u00eb jen\u00eb:<\/p>\n
\u2022 Alphabet: Android, Google Search, Chrome, Google Maps, Google Play, Google Shopping, Google Ads and YouTube.<\/p>\n
\u2022 Amazon: Amazon Marketplace, Amazon Ads.<\/p>\n
\u2022 Apple: App Store, Safari, iOS.<\/p>\n
\u2022 ByteDance: TikTok.<\/p>\n
\u2022 Meta: Facebook, Instagram, WhatsApp, Messenger, Meta, Marketplace, Meta Ads.<\/p>\n
\u2022 Microsoft: LinkedIn, Windows PC OS.<\/p>\n
Lista \u00ebsht\u00eb e hapur dhe kompanit\u00eb mund t\u00eb shtohen ose hiqen me kalimin e koh\u00ebs.<\/p>\n
Komisioni Europian po shqyrton n\u00ebse kat\u00ebr sh\u00ebrbime shtes\u00eb \u2013 Bing, Edge dhe Reklamimi i Microsoft, dhe iMessage i Apple \u2013 duhet t\u00eb kualifikohen si \u201csh\u00ebrbime t\u00eb platform\u00ebs baz\u00eb\u201d dhe p\u00ebr k\u00ebt\u00eb arsye t\u00eb b\u00ebhen p\u00ebrgjegj\u00ebse ndaj rregullave t\u00eb reja.<\/p>\n
Dy ofrues t\u00eb mir\u00ebnjohur e-mail t\u00eb p\u00ebrdorur gjer\u00ebsisht \u2013 Gmail i Alphabet dhe Outlook i Microsoft \u2013 u hoq\u00ebn nga p\u00ebrzgjedhja fillestare pasi kompanit\u00eb m\u00ebm\u00eb argumentuan me sukses kund\u00ebr p\u00ebrcaktimit.<\/p>\n
Samsung, gjiganti i teknologjis\u00eb s\u00eb Kores\u00eb s\u00eb Jugut, u p\u00ebrjashtua po aq, pavar\u00ebsisht se kompania kishte njoftuar m\u00eb par\u00eb Komisionin p\u00ebr potencialin e saj p\u00ebr t\u00eb qen\u00eb nj\u00eb \u201crojtar\u201d. X, i njohur m\u00eb par\u00eb si Twitter, u p\u00ebrjashtua nga lista gjithashtu.<\/p>\n
E miratuar n\u00eb shtator 2022, DMA sh\u00ebnon nj\u00eb kapitull t\u00eb ri n\u00eb politik\u00ebn e konkurrenc\u00ebs s\u00eb BE-s\u00eb.\/ Euronews<\/p>\n","protected":false},"excerpt":{"rendered":"
Komisioni Europian ka em\u00ebruar gjasht\u00eb kompani Big Tech si \u201crojtar\u00eb\u201d t\u00eb ekonomis\u00eb dixhitale, duke i b\u00ebr\u00eb ata subjekt i rregullave m\u00eb t\u00eb rrepta. Masa \u00ebsht\u00eb pjes\u00eb e Aktit t\u00eb Tregjeve Dixhitale (DMA), nj\u00eb rregullatore q\u00eb p\u00ebrshtat parimet e vjetra t\u00eb politik\u00ebs s\u00eb konkurrenc\u00ebs me realitetin e ri t\u00eb shekullit t\u00eb 21-t\u00eb, ku disa korporata kan\u00eb […]<\/p>\n","protected":false},"author":2,"featured_media":58903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":{"0":"post-58902","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technologji"},"_links":{"self":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/58902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/comments?post=58902"}],"version-history":[{"count":1,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/58902\/revisions"}],"predecessor-version":[{"id":58904,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/posts\/58902\/revisions\/58904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/media\/58903"}],"wp:attachment":[{"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/media?parent=58902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/categories?post=58902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neutrale.al\/index.php\/wp-json\/wp\/v2\/tags?post=58902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}